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Hispanic Housing Development Corporation
Hispanic Housing Development Corporation
A Call for Justice
  • About Us
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  • What We Do
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  • About Us
    • Board of Directors
      • Henry C. Mendoza
      • Paul R. Slade
      • Richard Figueroa
      • Sol Flores
      • Terrence Young
      • Chuck Freiheit
      • Laritza Lopez
      • Rosa Y. Ortiz
    • Meet Our Team
      • Hipolito Roldán
      • Laura Selby
      • Emmanuel Kinard
      • Stephen Porras
      • Christian Rodriguez
      • Richard Martinez
      • Angel Rivera
      • Maritza Hernandez
      • Sheri Tucker
  • Properties
  • What We Do
    • Housing Development
    • Preservation
    • Property Management
    • Commercial Development
    • Tropic Construction Corp.
    • Chicago Housing Authority Property Management
  • Creating Opportunities
    • Careers
    • Roldán Scholarship Program
  • Partners
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  • News & Awards
    • Awards
    • Articles
    • ACE Completes Energy Renovations
    • Angel Rivera Promoted to Director of Property Management Operations
    • HHDC Launches Affordable Home Purchase Program
    • HHDC Takes First Step to Expand Redevelopment in Puerto Rico
    • Hispanic Housing Hires a New VP of Property Management
    • NeighborWorks Capital Largest Loan Ever is with Hispanic Housing
    • Dilia Saeedi, VP of Property Management Retires After 31 Years of Service
    • Hispanic Housing Acquires Arrowhead Apartments
    • 65th Infantry - Urban Land Institute
    • Project Reinvest
    • 65th Infantry Regiment Housing
    • ACE Receives Retrofit Chicago Award
    • Preservation Acquisitions
    • Tropic Achieves LEED Standard
    • Sheri Tucker Returns to Hispanic Housing
  • Careers
  • Contact
  • Board of Directors
    • Henry C. Mendoza
    • Paul R. Slade
    • Richard Figueroa
    • Sol Flores
    • Terrence Young
    • Chuck Freiheit
    • Laritza Lopez
    • Rosa Y. Ortiz
  • Meet Our Team
    • Hipolito Roldán
    • Laura Selby
    • Emmanuel Kinard
    • Stephen Porras
    • Christian Rodriguez
    • Richard Martinez
    • Angel Rivera
    • Maritza Hernandez
    • Sheri Tucker

Laritza Lopez

Laritza Lopez

Laritza Lopez joined HHDC’s Board of Directors in 2016. Laritza is the founder and President of Purple Group, an award winning, full-service strategic marketing communications and advertising firm specializing in harnessing cultural insights in order to develop powerful messages that connect, engage and maximize impact.

Her corporate career spanned over fifteen years starting as a young marketing officer that evolved into the Chief Operating Officer of a start-up division at Aon Corporation.  From the corporate boardrooms to entrepreneurship, Laritza now leads Purple Group with a team of twenty professionals devising creative strategies to resolve business and marketing challenges across a broad range of sectors, e.g. financial services, non-profits, foundations, healthcare, education, government and even retail.

She has an extensive general management and marketing background, both domestically and internationally with an excellent track record of building brands.  Laritza has established and managed successful businesses in Canada, Europe, Latin America, and the United States.

Laritza received a Bachelor’s of Business Administration with a concentration in Marketing and Management and a minor in communications from Loyola University of Chicago. Additionally, she completed the Harvard School of Business, Summer Venture in Management Program, and continues to develop her expertise by participating in industry groups and conferences.  Laritza’ work at Purple Group has resulted in industry recognition from the Chicago Publicity Club, Trumpet Awards and the International Association of Business Communicators, Gold Quill Awards. 

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Since 1976 we have built or improved more than 4,100 homes, apartments, condos, and single-family housing.​

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